Researchers from Cornell, Yale and University of Chicago have revealed that liberals and conservatives read different types of science books. According to study, while liberals opt for basic sciences, such as physics, astronomy and zoology, conservatives prefer books on applied and commercial science, such as medicine, criminology and geophysics.
For the study, the team created a dataset of 25 million co-purchases and nearly 1.5 million books by tracking purchases histories from the Amazon and Barnes & Noble online stores. After collecting data from “Customers Who Bought This Item Also Bought” recommendations, they were able to analyze the scientific experiences of readers who purchase liberal or conservative books.
Their analysis found that readers of liberal and conservative political books were more likely to read science books than other non-fiction topics, such as arts and sports. However, co-purchases revealed that readers of different political persuasions were far more polarized for science than in arts and sports, “less likely to buy and read the same science books.”
The study titled – “Millions of online book co-purchases reveal partisan differences in the consumption of science” has been published in the journal Nature Human Behaviour.
Source: University of Chicago
WOW!!! Very interesting!
Why do you think this occurs?
i don’t see how the types of poli sci books u read can determine the types of sci books u read
Not impressed with their study, or the fact they can get customer data so readily from Amazon and B&N.